1. It works!
The biggest selling point for email marketing is simply that it works! Email marketing gets results, and gets them for less cost than other marketing methods.
Some of the highlights:
- Emails are a great way to get in closer contact with customers. It doesn't rely on your customer remembering to visit your site, or seeing a print advertisement.
- You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
- You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
- Email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. That's a fantastic ratio.
2. How you can measure it working
One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing with a tool like Nextwave Mailer, you can see very quickly what is working, and what is not.
Take a look at some of the reports you could get with Nextwave Mailer. If something isn't working, you'll find out and be able to tweak it immediately, at low cost. This is a potentially huge saver of time and money.
3. It's easy to manage
If you have tried email marketing in the past, you may have been overwhelmed by unsubscribe requests, or bounces coming back to you. Or you might have tried a system that was just not fun to use.
We offer something better - automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce. Ask yourself how much time you used to spend doing those things.
4. It's flexible
Take some time to think of a few ways you could use email marketing. Could you feature a different product each week, and offer special prices to frequent buyers?
Could you email customers who have been out of touch for a little while, and ask if they have any suggestions?
